We are committed to ensuring the security of your data. To help you understand, here’s why we need this data and how we use it:

  1. Only the Good Things
    We will only use your data to improve your shopping experience and service.
  2. Blocking
    We will protect your data security.
  3. Frankness
    We will always communicate in a way you can understand, maintaining an open attitude—no beating around the bush, no false advertising.
  4. You’re in Control
    You decide whether and how to receive our information.
  5. Only the Essentials
    We don’t collect unnecessary information—if it’s not needed, we won’t collect it.

Protecting Your Privacy
We are committed to protecting your privacy and security. We are customers ourselves, so we fully understand and respect the importance of privacy. We comply with all applicable privacy and data protection laws and regulations, including but not limited to the California Consumer Privacy Act (CCPA), the California Privacy Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and the Utah Consumer Privacy Act (UCPA).

We share your information with some companies that help us protect our systems by scanning emails to detect malware. This indirectly helps you as we will not intentionally distribute any malware in any emails sent to you.

How We Use Your Information

We use your information in a variety of ways—the specific purpose depends on the type of information. The table below details how we use your information, why we do so, and why we need to do so. You can learn more about selling, sharing, and disclosing your information in later sections of this policy.

You are not required to provide all of these personal information, but if you do not, you may not be able to shop on this website or receive our best overall customer experience. However, this is entirely up to you, and we respect your decision.

We may also anonymize and/or aggregate personal information (making it unidentifiable) for purposes such as testing our IT systems, research, data analysis (for ourselves and the brands sold through our website and applications), improving our website and applications, and developing new products and services.

Fraud Prevention and Detection

We use the various types of information described above to identify, prevent, and detect suspicious activity and fraud targeting you. While it is regrettable, detecting and preventing suspicious activity and fraud is an essential part of our service and fulfilling our contractual obligations. We are legally obligated to do so, and it is crucial to us regardless.

We also use purchase history data to protect our services and fulfill our terms and conditions, as part of our contractual obligations to you. For this purpose, we may use computer systems to make decisions to protect our services. Any automated decisions will be reviewed by our staff before any further action is taken. Your rights in this regard are detailed below.

Sanctions Screening
We use any of the above categories of information to ensure we comply with any sanctions requirements we are legally obligated to comply with.

Personalizing Your Experience
We use the data we collect to help us provide you with the best service, the best shopping experience, and to show you the latest and greatest products and services that we think you will like.

If you choose to interact with our online fashion assistant, we will process any personal data you provide to provide you with the best advice. However, we will only do so with your consent.

Retaining Your Information
We will retain your information as long as you remain our customer and to ensure we fulfill our legal obligations worldwide.

If you no longer wish to be our customer, you can contact our customer service team to request that we close your account. However, even if you request that we delete some of your personal data, we are still legally obligated to retain this data. We will only retain information necessary to ensure that we can fulfill our legal or regulatory obligations, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.

Information We Collect

When you use our services, we typically collect the following categories of personal information:

  • Identifying information, such as name, address, unique identifier, email address, phone number, your device’s IP address, software, and identification numbers associated with your device;
  • Protected categorized information, such as gender;
  • Business information, such as records of products or services you have purchased, acquired, or considered;
  • Internet or other electronic information relating to your browsing history, search history, pages you visited before visiting our website, duration of visits and page views, clickstream data, language preferences, your mobile carrier, transaction-related dates and timestamps, and system configuration information;
  • Your geolocation information (if you have configured your device to allow us to collect this information);
  • When you call us, we collect your voice recordings in accordance with applicable laws;
  • Occupation or employment-related information; and
  • Inferences about your preferences, characteristics, behaviors, and attitudes.

You can find more information about the personal information we collect and how we collect it in the “How We Use Your Information” section above.

Use of Personal Information

We collect your personal information for the business purposes described in the “How We Use Your Information” section above. The CCPA defines “business purpose” as using personal information for the operational purposes of a business or other notified purposes, provided that the use of the personal information is reasonably necessary and proportionate to achieving the operational purpose for which the personal information was collected or for other operational purposes consistent with the context in which the personal information was collected.

Sharing Personal Information

We may disclose your personal information to relevant organizations for business purposes. When we disclose personal information for business purposes, we will enter into a contract with the receiving organization that clearly states the purpose of the disclosure and requires the receiving organization to keep the personal information confidential and not to use it for any purpose other than fulfilling the contract it has entered into with us.

We may disclose your personal information to the various third parties listed in the “Information Sharing” section above for business purposes.

Your Rights and Choices

If you are a California resident, you have rights relating to your personal information; however, your rights are subject to certain exceptions. For example, we may not be able to disclose certain personal information if doing so would pose a significant, clearly defined, and unreasonable risk to the security of that personal information, your account with us, or the security of our network systems.

Right to Anti-Discrimination – You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your right to know, your right to removal, or your right to opt out of sales.

Our approach to protecting your privacy has changed.

We may change this page from time to time to reflect how we process your data.

If we make significant changes, we will clearly state them on the website or in other services, or notify you through other means of contact such as email, so that you can review those changes before continuing to use our services.